ES writes about London Taxi App

The Evening Standard has written a piece about the app.

It's clear that this article has already aroused some passions in Londoners - we're not about to wade into the debate on whether black cabs are expensive or not - we're just here to give you the cost of using one in advance of actually hailing it. Of course we're not saying we get it spot on every time - as someone mentioned things like the recent closure of 5 crossings of the Thames will have an impact on journey times. However, we think that for the vast majority of journeys we're within a few quid or so, and it can get even more accurate. A cabbie recently posted on Twitter that his journey with a meter showing £64.40 was just 30p out. We're obviously looking for feedback as well about how good (or bad) your fare estimates have been, with as much detail about the journey as possible.

Safe journeys to all